Professional freelance medical copywriting 

With a clinical as well as marketing background, Michelle Ripple is a freelance medical/technical copywriter and content strategist with over 20 years of experience creating online/mobile and print pieces for medical products, medical devices, pharmaceuticals, healthcare services, diagnostics, fertility, ocular, dental, cosmetic injectables, cosmetic surgical, surgical, professional training, and technical industries — even veterinary medicine.


 

Michelle has the experience to deliver: 

  • websites, digital elements, apps, & promotions
    • content for websites, micro-sites, landing pages, and mobile apps
    • copy for promotional and contest limited-time websites
    • site and app information architecture (IA)/site map/user flow diagram creation with strategy recommendations
  • ads & social media
    • social media ads, posts, and page content
    • ads and banner ad content
  • interactive tools & media
    • copy for interactive online tools, videos, or modules
    • decision-logics for complex interactive digital tools
    • storyboards for videos
    • scripting for videos and voice-overs
  • SEO
    • meta-tags and meta-data for SEO
    • SEO optimization
  • sales materials
    • sales detail aids (mobile and print)
  • print & tradeshow
    • brochures, booklets, direct mail, etc.
    • tradeshow collateral and interactive kiosk modules
  • and much more »

Clients & brands

Selected clients and brands Michelle has worked on: