Looking for professional freelance medical Copywriting & Consulting?
You’re in the right place…
With a clinical as well as marketing background, Michelle Ripple is a freelance medical/technical Copywriter, Content Strategist, and Strategic Marketing Consultant with over a decade of experience creating online/mobile and print pieces for medical products, medical devices, nutraceuticals, health products, healthcare services, diagnostics, fertility, pharmaceuticals, biomedical products, ocular, dental, cosmetic injectables, cosmetic surgical procedures, cosmetic implants, surgical, professional training, and high-technology or technical industries.
Michelle quickly becomes the SME (Subject Matter Expert) for any product or service. Her skill-set goes beyond simple content creation and includes Creative Direction, Strategy Recommendations, Interactive/Responsive User Experience Design Consulting, and Marketing/Advertising Consultation.
Michelle Ripple has the experience to deliver:
- strategy & consulting
- content and marketing strategy
- marketing and advertising evaluation and consulting
- media plan strategy recommendations
- websites, digital elements, apps, & promotions
- content for websites, micro-sites, landing pages, and mobile apps
- copy for promotional and contest limited-time websites
- site and app information architecture (IA)/site map/user flow diagram creation with strategy recommendations
- updating websites directly in WordPress
- some HTML coding capabilities
- infographics, e-blasts, whitepapers, and blogs
- ads & social media
- social media ads, posts, and page content
- pay-per-click / Google search paid ads and banner ad content
- interactive tools & media
- copy for interactive online tools, videos, or modules
- decision-logics for complex interactive digital tools
- storyboards for videos
- scripting for videos and voice-overs
- meta-tags and meta-data for SEO
- SEO optimization
- sales materials
- sales detail aids (mobile and print)
- print & tradeshow
- brochures, booklets, direct mail, etc.
- tradeshow collateral and interactive kiosk modules
- and much, much more »
She’s known for strategic copy development, innovative concepts, scientific acumen, and fast turnaround. She is a strong team player with ad agency teams (often seen as one of the internal team members) during short and long assignments.
Clients & Brands
Selected ongoing and past clients and brands: